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Combining successful marketing methods and efforts with current or prospective funding proposals is a significant aspect in long-term program or service sustainability. Benefits of utilizing such a strategy include: |
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Presenting Common Language: While grants are written specifically for a particular foundation or group, grant proposals can also provide a great deal of language that can be used (or modified) for brochures, media efforts, web copy. or fundraising campaigns. Presenting a united front (that is, using a variety of methods and avenues to achieving your fundraising goals) can assist you in raising funds potentially faster than the time taken to wait on a grant cycle. |
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Presenting Common Interests: Combining other marketing and fundraising efforts and using similar language in other written print will ensure that in addition to achieving your fundraising goals, you will present your program and efforts as integrated and well-organized. |
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Presenting a Well-Organized Approach: Combining marketing, other fundraising and grant funding efforts produces not only an integrated approach but also a comprehensive funding strategy approach. |
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Maximizing Additional Resources: Finally, combining marketing and utilizing a variety of fundraising methods provides your program or service with a variety of funding options. Grant funding can be unpredictable and while it is a good part of any funding strategy it is also important to utilize all avenues available to you! |
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